Not so long ago, owning a mobile phone was considered a luxury. During a time when phones the size of small bricks were making their rounds, gaining access to a smaller more efficient phone was something of wonder. Comparatively, mobile phones back then also had far lesser features which meant they were only able to perform certain functions most of which were the usual calling and messaging options. Today, technology has developed at such great speeds that even we have trouble keeping up with it. Almost everywhere you look, it is a ‘smartphone’ with a mobile app catered to pretty much everything you can think about. From shopping to radio, to online shopping and a host of other services, mobile apps have taken the world by storm.
ABOUT MOBILE APPS
First and foremost, it is necessary to examine what a mobile app really is before we delve into the deeper details. A mobile app is a software application that has been designed for a particular product or service and is programmed to function on smartphones or tablets as opposed to desktops and laptops. As the functionality of these devices change based on size, memory and other technological circumstances, a mobile app may not sometimes work on a desktop; however it entirely depends of the company that designed it and the application’s compatibility with all devices. Avaya ip telephones have in the recent past integrated with business practices enabling them to generate higher revenue and create more publicity.
BENEFITS OF USING MOBILE APPS
The introduction and integration of mobile apps have taken over the world by storm. Whilst they were scarce about a decade ago, today mobile apps are found everywhere. There are numerous benefits to be gained through the implementation of mobile apps some of which are highlighted below:
– Development of an existing product as a feature or an add-on: Mobile apps give a chance for the business’ target market and customers to interact with them on a closer level. They are able to release updates and offers and make them available to their clients almost immediately.
– Opportunity for a new market/ customers: Their use can also transform the product into an entirely new offering which the business can utilize in order to create new sales opportunities and avenues for profit maximization.
– Improvement of business processes: Some businesses tailor the app according to their requirements instead of releasing something generic. This makes the business processes more streamlined and customer friendly improving engagement and sales.
EXTEND YOUR BUSINESS
Given that today people are more on the run than ever, even laptops are proving to be not as efficient as they once were. Tablets are quite popular, however in comparison it can be argued that mobile phones far exceed the share of consumers. Based on this, cloud deployment services are mainly tailored for mobile phones and are able to give your customers one-touch access to your contact information, access your product from virtually anywhere and send you an enquiry immediately. It also saves time as the loading time of mobile apps on mobile phones is much fast that it would be on a desktop.
TEST OUT A MOBILE APP
If as a company you have not yet quite wrapped your head around using mobile apps to boost your business, it would be a good idea to look into it. Apart from promoting your business presence and generating higher revenue, your competitors are probably already using it which gives them a huge edge over you. They will be able to capture a significant portion of your market share which you can retain for yourself by keeping up with consumer trends. Mobile applications are a great way to do this.